Yet another post on Facebook Business Pages
Facebook allows for custom creation of fabulous pages. They (Facebook) call them Fan Pages but really they are Business Pages. Instead of “Friends” your Page collects “Fans”. Hey, I’m not a big Fan of the term either.
What can a Facebook Business Page do? Almost anything. The best analogy is that a Facebook Business Page is a website/blog within Facebook. One of the most important things about a Page is that it separates your Personal (family, friends, church, and old girlfriends from 20 years ago) from your Professional Persona of today. Fans of your page do not see the Church BBQ pictures. The only Politics, Sex and Religion they’ll see is what you chose to share with them. You still can have personality (and should).
Yes you can get a Custom Vanity URL for your Page if you have 100 Fans. You do not need to have 100 fans to create a page.
Here’s 7 reasons why your business needs a FB page.
- Pages allow a business to “Publish to the Stream” (this shows up on your fans homepage)
- Pages allow a business to engage fans with Rich Media (video, pictures, events)
- Pages let a business analyze how fans are interacting with the Insights Dashboard (FB has deep analytics)
- Pages let a business increase SEO (pages show up in higher Google keyword searches)
- Pages allow you to run highly targeted demographic ads to attract only those that are relevant to your business.
- Pages allow you to arrange Tabs in the order you like (with the exception of the Wall and Info)
- Pages allow you to force a particular tab to open first for new visitors. Example: You can have a tab that introduces your team, your area, or you.
Do I have a Facebook Page?
It’s easy to tell. Pull up your URL. If under your picture (top left) it says “Edit Page” – then it’s a PAGE!
Here’s http://facebook.com/MikeMuellerConsulting
If under your picture you see “View Photos of Me” – that’s a Profile!
That’s almost everything you need to know about Pages.
There’s just one more thing…
It’s easy to create a Page on Facebook. It’s easy to draw people to the page. What isn’t easy is to keep them there. You need to have compelling content.
If your page has just the “Wall”, “Info” and other stock tabs – your new found Fans will be out of there before the page loads! It’s easy to automate new inflow of content. You can bring in blog posts, Tweets, Flickr, most anything and do so automatically.
This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you credit the source (him).
Did you know? He's for hire! He builds Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.
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So true Mike ~ It is easy to get people over to your page the hard part is to keep them there! I still do not have my "Fan" page set up yet! Thanks to you I now have seven reasons to just set it already!!
I just did this yesterday without knowing anything about Facebook, my page is up but I'm learning about the extras because I didn't have a personal page
Hopefully thru marketing and emails, I can create a Fan base
I promise this is my last post on Facebook Pages for at least a week.
Next blog post is on REBarCamp San Francisco. (Then Inman Connect)
I promise.
I had thought about doing something like that but I haven't, it appears a great way to separate business from personal. Thanks for the insight! DAC
Mike - I'm not a member of Facebook but am investigating how it will work for me. Thanks for your informative post.
thanks Mike, I am working on our page, wish we could have more widges (or apps in FBspeak). Keep us posted with any new FB Pages allowable apps
Mike, I think I have been reading too many of your posts, last night, in a dream, you were coaching me on my FB Business page! Now you really know we take what you say seriously!
Janie - I think you need to seek counselling and sooner rather than later! LOL
Mike - I need to get my business page going. I just received an invite to be a fan of my brokers business page.
Mike, Just setting it up today. This is really helpful!!! Have a dandy day!