Mike Mueller, Social Media.ist

Blog Reading for Un-Dummies

I don't read books.  I read blogs.  I read plenty of blogs. 

 

It would take me hours and hours if I had them all saved as bookmarks and had to hit each site to read what was new.  So when I find a blog I like, I subscribe to it's RSS feed.

RSS stands for Real Simple Syndication.  It has it's own cute little international symbols too.

rssfeedsymbol          atomsymbol01

Some even have color coordinated versions like this: feedicon

Most every blog also provides an RSS Feed.  How all this works is unimportant.  What you do with that feed is the important part.  You are going to want to send that feed to your Feed Reader.

I've tried a couple of different Feed Readers.  I started with my iGoogle home page.  That worked great for a while.  Then I .  In the interest of science I also tested the aptly named Bloglines, Feedreader, and SharpReader.  Then I tried Internet Explorer's own built in Feed Reader (you did you know IE had that, right?) I tried them all and settle on using the  Google Reader .

A Feed Reader, properly setup, can drastically reduce the workload of reading all these blogs.  I prefer to separate the various feeds into sections.  I'll read the most important sections first then as time permits move on to other less critical sections.

Once I have a section open, I'll skim each post quickly.  Dustin described his daily read of 421 subscriptions in a recent post.  He uses the Google Feed Reader too.  He showed the shortcut I like best - "J".  Using this approach I quickly go onto the next post inline marking that last post as "READ".

In reading Dustin's post I was struck by the fact he has 421 subscriptions.  I'd like to know who in the heck he is subscribed to...  EVERYONE?   The other day, I was talking to a local real estate agent.  He is new to the blogging phenom.  He wanted to know who I was reading.  I sent him an email containing the URLs of a couple of blogs I like.  Then I walked him through the way I grab the Feeds and send them to my Feed Reader. 

Today the light bulb went off.  There is an easier way to share my 116 subscriptions.  It's called the .xml file or more specifically my OPML.  Don't worry about that geek stuff, I'm going to make this really simple.

Here's a link to my daily blog subscriptions: LINK

Don't click on that!  It'll open up a window and just show you the html.  Instead,

  • Right click on it and save the file to a folder on your computer.
  • Now open your Feed Reader of choice.  

I'll use I.E. as for this example.

  1. Under FILE > Import / Export - this will open up the Import Wizard.
  2. NEXT > Import Feeds
  3. Choose "Import from a file" and browse to find the file you just saved.  It'll look like this "mikes-favorite-reader-subscriptions.xml" > NEXT
  4. Save it in the folder called Feeds. > NEXT
  5. Congratulations!  You now have every feed I have - in your very own Feed Reader!

If you are not seeing the feeds make sure you are looking in the right place.  Click on the Big Yellow Star (Favorites) and make sure the "Feeds" button is selected.

iefeeds

So there's my 116 favorite Blogs.  Now that you have your very own feed reader setup and working you can subscribe to all your favorites here in ActiveRain and get them all in one place.  To comment you'll still need to visit the site but your feed reader makes that easy.  Just click on the title of the post and you'll be transported directly to the real post.  Cool, eh?

They say, "Sharing is Caring". Dustin, Todd, and some of you techie types know how to do this - Let's see yours!

 


 


This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you
credit the source (him).
Did you know?  He's for hire! He builds
Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.

Hire Mike (925) 456-4567

 

are you following me? Are We Friends Yet? It's not just a Rolodex You've got to see this... Feed Your Reader
Like this post? Tweet It!

 

17 commentsMike Mueller • December 30 2007 01:08PM

Mortgage PRO Week in Review -- 12/10/07 through 12/16/07

I was honored when Jeff Belonger asked me to write this review. This is the first time I've written the Week in Review and I spent most all of last week thinking about what I would use as the theme. I also have seen so many different excellent mortgage posts from so many different and excellent loan officers. Hey guys, we have some great talent here!

So what makes a great loan officer, great? Is it product knowledge? How about salesmanship? Negotiating abilities? Communications skills? Financial know how? Legal and contractual IQ?

You know the answer - it's a combination of all of these ingredients and more.

For my Mortgage Week in Review I chose to highlight the best of the best in each of these ingredients.

With the holiday season upon us, and my underlying theme of ingredients, my theme for this post became obvious.

Cioppino!

Michael Chiarello and I have a little history together so I chose his recipe to feature.
I've linked his picture to the recipe on FoodNetwork.
Nothing says Happy Holidays like a great Cioppino, and a good bottle of spicy Zin or Sangiovese!




For a Great Cioppino, gather the following...


The Base
2 quarts fish fumet or stock -
You need to start with a good base. It's the foundation that everything is built upon.

The Body
a pinch saffron -
Nothing adds body like a hint of saffron. Wars have been fought over this simple flower part.

The Lubricant
6 tbs. olive oil -
A good oil can bring the flavors together, and it can also keep items apart.

The Aromatics
5 large garlic cloves, 2 medium onions, 1 head fennel -
Aromatics fill our senses. They draw attention to particulars we might have passed too quickly by.

The Dry Spices
Grey salt and freshly ground black pepper, 1 tbs. toasted fennel seed, 1 bay leaf, 1 tsp. dried oregano -
Although these are considered dry, they are still very potent when used appropriately.

The Acids
2 tbs. tomato paste, 1 (28-ounce) can whole plum tomatoes -
It's the acid in food that delivers the spark. A wine without acid is flat. The proper use of acid in food delivers that same spark and vibrancy

The Wine
2 cups dry white wine, 1/2 cup Pernod -
Some say wine make the world go round - I say it's the wine that makes Cioppino SING!

The Heat
5 whole jalapenos -
The heat of the Jalapeno brings out the intensity of the flavors. Cooking for just myself, I prefer the slightly hotter Serrano. If I'm cooking for the family, it might be the low level Poblano. To each their own.

The Herbs
1/4 cup fresh chopped parsley leaves, 3 tbs. fresh chopped basil leaves, 2 tbs. fresh chopped tarragon leaves -
Fresh herbs. There's nothing like fresh to bring out the best in a dish. Never substitute frozen when you can have fresh.

The Fish
2 lbs. littleneck clams and PEI mussels, crab legs, large shrimp, 2 lbs. halibut fillet, 3/4 lb. sea scallops -
Everyone knows to use only the freshest fish. Just one piece of bad fish will ruin the whole dish. Know where your fish comes from and how fresh it is. Do your homework.

The Butter
1 stick unsalted butter -
Butter brings it all together. It makes everyone happy. Always invite butter to the party.

All in all there is nothing like a great Cioppino to help celebrate the holidays.
And like a great loan officer, a great Cioppino brings together many different ingredients.
It's the combination of those ingredients and not one single ingredient that makes both great.

NOTE: I read every single post written by a Loan Officer or Mortgage Company over the last week. Every single one! It was the first time I had done this. I was surprised at how many posts were cut and paste hacks, or reposted over and over again in hopes of Search Engine Rankings. If I found your first post wonderful and enlightening, it was eliminated when I saw it reposted again with just a few keywords changed.
Also, if your post started out as great but was abruptly halted with a Read More... it wasn't really a post here on ActiveRain was it? Sorry about that.
If your post was marked by a splot it wasn't good enough for AR, so I figured it wasn't good enough for me.

What I did learn was that it was so easy to make the Mortgage Week in Review. All you have to do is write compelling original material. Do that and do that once.

Enjoy the Cioppino and Happy Holidays!


The next 3 members :

1. Cheryl Hale 12/17/07 through 12/23/07

2. Jeff Belonger 12/24/07 through 12/30/07

3. Jason Sardi 12/31/07 to 01/06/08

Mortgage blogs by loan officers Here is a list of Loan Officers. If you are not listed, please email Jeff Belonger to be added. This way the person doing the Mortgage Pro week in review can try and find most mortgage related posts in one section. ActiveRain is growing rapidly and it is difficult to keep up.... If you think you have been ignored, you have not. This is open to all!!!

MORTGAGE PRO Week in Review A repository for the Mortgage Week in Review. Please don’t hesitate in joining this group.

There will be no recreations of any type regarding the titles or content of this group or Review without the permission and expressed written consent of the Group's founder- Copyright 2007©

 


This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you
credit the source (him).
Did you know?  He's for hire! He builds
Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.

Hire Mike (925) 456-4567

 

are you following me? Are We Friends Yet? It's not just a Rolodex You've got to see this... Feed Your Reader
Like this post? Tweet It!

 

37 commentsMike Mueller • December 17 2007 03:13PM

The Deed is the Key

Courtesy of Teresa's post today...

Here's a brand new video from Freddie Mac explaining just one version of the many different Foreclosure Rescue Scams.

 

 

If you read some of my other blogs you'll know I'm not overly optimistic on either the California / Schwarzenegger version or the Bush / Paulson version of Subprime Bail Out plans.  However, no matter how lame the bail out plans are - it's far worse to throw everything away to a Foreclosure Rescue Fraudster

The Key Point?   Your DEED is the KEY.  Keep your Deed, keep your Home. 

  

 


This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you
credit the source (him).
Did you know?  He's for hire! He builds
Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.

Hire Mike (925) 456-4567

 

are you following me? Are We Friends Yet? It's not just a Rolodex You've got to see this... Feed Your Reader
Like this post? Tweet It!

 

3 commentsMike Mueller • December 14 2007 09:29AM

I'm waiting till they drop lower

Taking NotesMost every competent mortgage person will tell you...

When the feds change the rates they are responsible for (Fed Funds and Discount) it has little effect on the actual mortgage rates you and I get to pay.

So the Fed's decided to lower the Fed Funds Rate .25 bps and lower the Discount Rate .25 pbs.  

Did Mortgage Rates go down? 

Here's a short video with Greg McBride from BankRate explaining the disconnect.

http://www.cnbc.com/id/15840232?video=606963530

I have issues with BankRate in that they exist to sell advertising, much of the rates advertised there are deceptive at best.  But Greg does know what he's talking about in reference to rates - I'll give him that.

So should you wait to refinance or purchase until the Feds lower even more?
I think you already know that answer.

 

 

 


This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you
credit the source (him).
Did you know?  He's for hire! He builds
Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.

Hire Mike (925) 456-4567

 

are you following me? Are We Friends Yet? It's not just a Rolodex You've got to see this... Feed Your Reader
Like this post? Tweet It!

 

7 commentsMike Mueller • December 11 2007 01:38PM

Foreclosure Solutions

truth Fellow blogger and all around good guy, David Petrovich once wrote,

"Sometimes, the offer of a helping hand is really a cement lifejacket in disguise."

This week I received contact from two people who had "issues" with the same foreclosure rescue company. That's what I thought. My mistake.

It turns out that the company they had an issue with was more of a franchise. Each branch seems to be independently owned and operated. They were dealing with two independent companies.

I did a quick search and found some of these branches had run afoul of the law.

Here's just a couple:

BTW: I wrote about the 86 year old woman's story when it happened. I remember it not because she was 86 and lost her home but that she was working THREE JOBS trying to keep her home before going to the foreclosure rescue scammers.

So I would like to hear your story. Have you had bad dealings with a rescue firm? If so, don't send me an email - add your comments to this post and I'll publish it.

Tell your story. It doesn't have to be short, use as much space as you need. Be complete.

And yes, you can do it anonymously if you like.

 


This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you
credit the source (him).
Did you know?  He's for hire! He builds
Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.

Hire Mike (925) 456-4567

 

are you following me? Are We Friends Yet? It's not just a Rolodex You've got to see this... Feed Your Reader
Like this post? Tweet It!

 

3 commentsMike Mueller • December 07 2007 10:34AM

The Trouble with Bubble Bloggers

 

Beware of the Bubble Blogger.  They might be right on some things, but they can also lead you horribly astray.  That happened today.

I read Keith over at HousingPanic all the time.  (Yes, before you tell me, I already read Patrick too). 

So there I was...  watching the Bush / Paulson plan live on CNBC.  At the same time, I was watching my Google Feed Reader for bloggers reactions looking for the first one to post their response.  I subscribe to well over 100 RE bloggers.  That's when I saw the post

I'm guessing the emotion of the moment got the better of him.

hpbadadvice

"Call your lender today and tell them you're done sending in payments unless they freeze your ARM and give you their best teaser rate from 2005 - 2007.

And call 1-888-995-HOPE if you don't get anywhere with your soon-to-go-out-of-business lender.

The banks and lenders are going to go out of business anyway. Might as well try to protect your ass on the way out."

Sorry Keith but that information you just pumped out is out of line.  You know it too.  I can understand where you are coming from but really, are you not just throwing gasoline on the fire?  If anyone takes your advice - what gain do you expect them to see?

Read his post - then erase it from your mind. 

If you can make payments, keep making payments. 

Look for solutions, don't create new problems. 

I'm not a proponent of this modification or bailout by any means.  I don't think it will help as they say it will.  But do the best thing you can given your situation and don't heed the irrational advice of a bubble blogger. 

Talk to your trusted Mortgage Professional. 

Find out from people who know, what options are available to you. 

Do it quickly.  Everyday, every minute is important.

 


This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you
credit the source (him).
Did you know?  He's for hire! He builds
Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.

Hire Mike (925) 456-4567

 

are you following me? Are We Friends Yet? It's not just a Rolodex You've got to see this... Feed Your Reader
Like this post? Tweet It!

 

4 commentsMike Mueller • December 06 2007 05:06PM

Will Agents Replace Mortgage Brokers?

 

Will the Lenders soon change their business model, dumping Mortgage Brokers for Real Estate Agents in the name of profitability?  I posted the question over at Lenderama earlier this week.

 tall  and smallIn simple terms, a company's bottom line (profitability) is determined by how much they brought in minus what they spent to do it.  Along the way to that number we can also throw in what they lose.   That loss is called shrinkage.

SHRINKAGE

The Chef has shrinkage.  They will try best to minimize this.  The pretty vegetables on your entree plate had parts they trimmed from them.  Instead of tossing those away they toss them in the stock pot.    Like Ravioli or a good meat sauce?  As they trim the large pieces of meat down to perfect New York's for grilling, the small (but very good scraps) are certainly not thrown away.  Now you know where they go.

The retail store has shrinkage.  It's called shoplifting.  Some have more than others.  Sandy's Teen Emporium has more than Tiffany's.  No surprise there.  But retail also has shrinkage outside of theft.  The grocery store will have vegetables, dairy and other items that have past their shelf life.  What about BOB?  The checkers are notorious in forgetting to check the Bottom of the Basket.  How many cases of beer roll out the store unpaid for on that lower rack of the shopping cart?

Lenders have shrinkage too.  We've all heard they don't really want to take back your home.  They really don't.  Current estimates say that it will cost the lender over $60,000 just to take back your home.  Once they have it back they will need to sell it.  They'll have to pay to get the house back into proper shape to sell.  They'll have to pay commission to the real estate agents.  There are also large financial ramifications dealing with trust accounting when a lender carries a property on it's books as an REO.  All this represents shrinkage and has a heavy effect on their bottom line.

BOTTOM LINE TIME

In the past the Lenders have tapped the Mortgage Brokers to generate more loans.  They were working on the premise that more loans created more revenue.  The Brokers could be serviced with a minimal staff.  They didn't need to pay for fancy retail space.  Let the Brokers do that.  Let the Brokers pay for advertising.   Using Brokers was a leverage play.  Today, many are trying to distance themselves from the Brokers.  No surprise there.

Looking at the other side of the equation, the shrinkage side.  If a Lender can minimize it's shrinkage, it can have a profound effect on it's bottom line.  How can they do that?  The Short Sale.  By a successfully negotiating a short sale transaction they can minimize the negative impact of foreclosing on that home.

THE LOSS MITIGATION DEPARTMENT

argh! The lender already has a staff in place to address this shrinkage.  I know many of you are laughing right now.  For those that are not, here's the joke.  Negotiating a short sale with a loss mitigation department is typically an exercise in patience.   These departments are horribly understaffed and overworked.  Want to wait on hold for hours, only to be told that you are not talking to the right person?  Don't call the IRS, call any Loss Mitigation Department!   If you really do, here's a Big List of them.  Have fun!  The utter ineffectiveness of the Loss Mitigation Department is legendary amongst those that know.  They are the red headed step child of the Lenders organization.

My point is this:  How long until the lenders get wise?  How long until they start staffing this department with their very best people and plenty of them?  How long until they start courting the Real Estate Agents to get out there and negotiate short sales?  Do this and it will have a dramatic effect on their shrinkage.  Minimize that shrinkage and you add to the bottom line.  How long until the see this as a reality?

 


This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you
credit the source (him).
Did you know?  He's for hire! He builds
Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.

Hire Mike (925) 456-4567

 

are you following me? Are We Friends Yet? It's not just a Rolodex You've got to see this... Feed Your Reader
Like this post? Tweet It!

 

9 commentsMike Mueller • December 05 2007 09:30AM

Hope Now

helpkey I was just watching the US Treasury Secretary, Henry Paulson's news conference.  In it he urged homeowners in trouble to call their toll free number.

It's called HOPE NOW

888 995-HOPE  (888 995-4673)

I'll see if I can get in there and play later, but for now I would like to hear from anyone who has called.

 

 

I'm interested to know

  • What did you think?
  • What options did they offer you?
  • Would you say you received valuable information?
  • What were you looking for that you didn't find there?

 


This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you
credit the source (him).
Did you know?  He's for hire! He builds
Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.

Hire Mike (925) 456-4567

 

are you following me? Are We Friends Yet? It's not just a Rolodex You've got to see this... Feed Your Reader
Like this post? Tweet It!

 

5 commentsMike Mueller • December 03 2007 10:17AM